Can Negative Keywords help to improve ROAS?

Yes, using negative keywords can help improve return on ad spend (ROAS) in several ways:

  1. Increased relevance: By excluding irrelevant keywords from your campaigns, you can ensure that your ads are only shown to people who are more likely to convert. This can help increase the relevance of your ads and improve click-through rates (CTR), which can ultimately lead to a higher ROAS.
  2. Reduced wasted spend: Negative keywords can help to reduce wasted spend by preventing your ads from showing up for irrelevant search terms. This can help you allocate your budget more effectively and make the most out of your ad spend, which can lead to a higher ROAS.
  3. Better targeting: By using negative keywords, you can fine-tune your targeting and reach people who are more likely to convert. This can help you reach a more valuable audience and improve ROAS.
  4. Improved Quality Score: By using negative keywords, you can make sure that your ads are more relevant to the search queries which in turn can improve the Quality Score of your ads. A better Quality Score means your ads will be shown more frequently, and at a lower cost, which can improve ROAS.

It is important to regularly monitor and update the negative keywords list in order to maximize the ROAS. Negative keywords should be reviewed and updated on a regular basis to ensure that they are still relevant and that new irrelevant keywords are not getting into the campaigns.