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Are you willing to create a professional appearing fashion video that wonders your viewers? It’s not as difficult as maybe your assumptions.
You don’t need to spend loads of money on costly equipment to get a professional appearance; the chances are strong that you can produce outstanding movies with whatever you have right now if you pay attention to a few important aspects.
A professional video production studio is not required to create compelling, eye-catching fashion video content that engages, informs, and entertains. Use a good video trimmer, and follow these professional ideas and best practices to produce amazing fashion marketing films and beauty product videos without a huge budget or costly equipment.
A few easy 12 tips to make your fashion video more attractive.
Begin with a goal in mind
To figure out what kind of fashion video content to make, first, figure out what you want to achieve, then think about what kind of video will help you get there. According to Think with Google, most fashion and beauty product videos on YouTube fall into three categories: education, inspiration, and access.
Fashion makeovers and other inspirational fashion and beauty videos usually have a plot.
Fashion product videos, fashion marketing videos, fashion tips videos, beauty product videos, beauty advice videos, and fashion and beauty tutorials are examples of educational videos.
Behind-the-scenes footage from a fashion show or interviews with prominent fashion and beauty influencers are examples of access videos having an exclusive or insider feel.
Make videos for fashion and beauty products that are consistent with your brand
Whether you’re making a fashion marketing video, a beauty product video, an explainer or lesson video, or a behind-the-scenes exclusive, add your logo, customise fonts and colours, and include text reflecting your brand voice personality. You can add captions and text, set colours and fonts, and more to create beauty and fashion video content that’s flawlessly and genuinely on-brand using a free fashion video maker and beauty video editor.
Begin with a compelling hook and finish with a CTA
Your beauty product video or fashion marketing video must capture attention with eye-catching images and a captivating hook that entices people to stay watching to convince social media users to stop scrolling. Keep your video entertaining to the conclusion once you’ve gained their attention. Finish with an enticing call-to-action that tells viewers exactly what they should do next, such as sign up for your newsletter, visit your website, make a purchase, or attend an event.
Any good fashion video maker and editor come with breathtaking fashion and beauty templates that you can customise in minutes for a polished film that captivates viewers from beginning to end.
Make use of lots of light
Make lighting one of your key focuses when filming since it greatly impacts the quality of a final professional video. Even if your video is fantastic in every other aspect, it will appear unprofessional if you don’t employ well enough positioned light.
One of the finest light sources for video is the sun. If you’re shooting in natural light, try to do so early in the morning or late in the evening, when the light is warmer. You’ll need to be more deliberate about the sorts of lighting you use and where you set them if you’re filming indoors. Overhead lighting should be avoided since it might produce unattractive shadows on your subjects’ features.
Use a white or light-coloured background
Consider the background you’ll utilise for filming. A cluttered or distracting backdrop is the epitome of unprofessionalism.
Using a solid-coloured background for your video is a simple method to give it a professional appearance. A huge sheet of background paper, a wall, or a bedsheet is all ideal possibilities. To prevent throwing shadows on the backdrop, make sure your subject stands several feet away from it.
Keep your editing to a minimum
Trying out different effects throughout the video editing process might be entertaining, but don’t go overboard. The most professional editing style is one that is straightforward and neat.
During the editing step, there are a few things you should keep in mind:
- Noise cancellations are used to remove any background noise.
- If necessary, adjust the brightness a little.
- Get rid of awkward silences and pauses.
- Add background music and transitions.
A bonus tip: If you’re trimming the scenes in a professional video, do so when both the portions are moving. This is more natural and fluid than jumping from one scene to the next with nothing occurring.
Avoid shaky video
Any professional video will appear like a home movie if the footage is shaky and can annoy your viewers. It isn’t easy to keep a camera entirely still, so if you can avoid it, try not to hold it at all. Instead, place your camera on a firm surface or use a tripod.
Know the Rule of Thirds
One of the most fundamental concepts of cinematic composition is the rule of thirds.
Assume that the field you’re recording is laid out in a 3-by-3 grid. Instead of placing your subject in the centre of the photo, arrange it along with one of the grid lines. If you can, place essential aspects of the film near the intersections of the lines since these are particularly powerful places of attention.
You don’t have to follow the rule of thirds all of the time, but it’s a good idea to do so as much as possible while you’re learning. As you acquire expertise, you’ll better understand when to follow the rule and when to ignore it.
Final thoughts on trendy fashion videos
The more professional your videos appear, the more they will help your business. Making a professional-looking video requires some skill and know-how, but it isn’t magic or requires years of study. By using the simple tactics outlined in this article, you may drastically improve the quality of your next video.
If this is your personal vcenture, even then you should be following the above recommendations to produce amazing videos.