What kind of activities of a Digital Marketing specialist?

A Digital Marketing Specialist is responsible for creating and executing digital marketing strategies to promote a company’s products or services online. They may work on a variety of digital channels, including social media, email, search engines, and websites. Some of the specific activities that a Digital Marketing specialist may be responsible for include:

• Developing and implementing digital marketing campaigns across various platforms and channels
• Managing social media accounts, creating content, and engaging with followers
• Creating and sending email marketing campaigns to promote products or services
• Optimizing website and landing pages for search engines and tracking website analytics
• Conducting market research to understand the target audience and identify new opportunities
• Managing and executing advertising campaigns on social media and search engines
• Creating and analyzing reports to measure the performance of digital marketing efforts and make data-driven decisions
• Collaborating with cross-functional teams such as design, product, and sales to ensure cohesive and effective digital marketing strategies
• Keeping up to date with industry trends, technologies and new marketing channels
• Creating and managing affiliate marketing programs

A Digital Marketing specialist should be able to use various tools and platforms such as Google Analytics, SEMrush, Ahrefs, and Hootsuite among others to execute these tasks.