Tools & Strategy Research is a process of identifying, evaluating and selecting the most appropriate tools and strategies to achieve specific marketing goals. It is a crucial step in the planning and execution of any marketing campaign, as it enables a company to make data-driven decisions and ensure that their efforts are targeted and effective.
Some of the specific activities that may be involved in Tools & Strategy Research include:
- Identifying key performance indicators (KPIs) and goals for the marketing campaign
- Researching and evaluating various marketing tools and platforms, such as social media management tools, email marketing software, and analytics platforms
- Analyzing data and metrics from previous campaigns to identify areas for improvement
- Conducting market research to understand the target audience and identify new opportunities
- Identifying and analyzing the competition to understand their strengths and weaknesses
- Developing a detailed plan for executing the marketing campaign
- Continuously monitoring and evaluating the effectiveness of the tools and strategies used, making adjustments as needed.
Some of the tools that are commonly used in Tools & Strategy Research include Google Analytics, SEMrush, Ahrefs, Hootsuite, Buzzsumo, Mailchimp, Canva among others.