KPIs of Tools & Strategy Research

Tools & Strategy Research is a process of identifying, evaluating and selecting the most appropriate tools and strategies to achieve specific marketing goals. It is a crucial step in the planning and execution of any marketing campaign, as it enables a company to make data-driven decisions and ensure that their efforts are targeted and effective.

Some of the specific activities that may be involved in Tools & Strategy Research include:

  • Identifying key performance indicators (KPIs) and goals for the marketing campaign
  • Researching and evaluating various marketing tools and platforms, such as social media management tools, email marketing software, and analytics platforms
  • Analyzing data and metrics from previous campaigns to identify areas for improvement
  • Conducting market research to understand the target audience and identify new opportunities
  • Identifying and analyzing the competition to understand their strengths and weaknesses
  • Developing a detailed plan for executing the marketing campaign
  • Continuously monitoring and evaluating the effectiveness of the tools and strategies used, making adjustments as needed.

Some of the tools that are commonly used in Tools & Strategy Research include Google Analytics, SEMrush, Ahrefs, Hootsuite, Buzzsumo, Mailchimp, Canva among others.